Videos & Photos Are Essential to Letting People See How Your Cause Works Fundraising Event Make Sure High-Resolution Logos & Branded Materials are Easily Accessible Sample Non-Profit LogoĪny high resolution versions of your logo and other branded materials such as posters & mobile optimized images should be easily accessible for downloading and sharing purposes online. So not only do you have a visually interactive piece for your media kit, the built-in analytics will also show you how journalists and your supporters interact with it. Instead of writing a drawn-out executive summary of your non-profit’s history, why not turn that timeline into a more interactive slideshow or infographic? You can showcase highlights in your history such as your first fundraising event or the largest donation you’ve ever received-with eye-catching designs-and track how many people view your slideshow/infographic. Share a Timeline of Your Non-Profit’s Highlights Sample Non-Profit Infographic It could be on your website’s media page or a separate mini-site just for your exclusive media kit. Instead of creating bullet point bios for key personnel in your non-profit, why not feature some short video clips where the key team members introduce themselves and talk about what inspires them about your cause? Post the videos (and high resolution head shots, just in case) in a centralized location. Pay Attention to Where Your Network of Supporters Congregate
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Before you spend a lot of time and energy creating news releases for each campaign, let me show you how to put together an effective media kit and how to put it to good use. Directing media to a centralized hub for information will make it easier to handle media requests and make the story pitching process move more seamlessly.īuilding a media kit doesn’t have to be extremely expensive or time-consuming. So how do you get started? Part of being sufficiently prepared for a media campaign and establishing positive relationships with the media, is making sure that you have all the proper materials in a centralized location for each campaign. Working in conjunction with a social media content strategy, PR has the ability to help a campaign go viral, consistently growing the number of donations, year after year. It can also help attract well known personalities to become fundraising champions, exceed fundraising goals, increase event attendance and create more volunteer opportunities. A strategically executed PR campaign can help non-profits achieve national and international attention for their causes.
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